It's Your City, Tell Your Story

Goal: Design an experience for a specific audience based on their unique needs.

Overview:

Stuck between being a child and an adult, middle school students struggle to feel comfortable and confident in who they are. This can result in feeling unaccepted or misunderstood by others. It's Your City, Tell Your Story is a workshop designed to help middle schoolers express themselves through art and writing.

This project was a group effort. My teammate Emily Pasternack and I worked together to create our lesson plans and conduct user testing. Emily worked on packaging and writing, and I created the overall brand identity. 

The full brief and process is included in the slides below: